When the Evergreen Medical Centre in Jeffersonville, Indiana was purchased by a local integrative medicine nurse practitioner - he had several goals for the company. Not only was he switching the model of service from fee-for-service to a program-based model, but his new focus on “wellness” would need to be reflected in the company name and branding.
Rachel worked closely with the client and a graphic designer to rebrand the Evergreen Medical Centre to Evergreen Wellness. This included a total revamp of the website - re-writing all website copy, producing new images, adding new services (including a new wellness IV service), and ensuring all re-branding reflected the mission of the company.
Paperboy PR helped develop a logo that had odes to the former branding but was fresh and new. We also organized a photoshoot to capture images for website, their new wellness IV service and social media. We transitioned all of their social media accounts from the former name to the new name and ensured all aspects of the rebranding were reflected in all of the company’s collateral materials.